Tuesday, 8th September ’20


The Morning Tea- PR

Good morning, welcome to TMT Tuesday. A lot awaits you next week. TMT is changing to become trendier, better, and more value to your inbox and time. We are bringing you the next-gen of TMT. For any suggestions on what you would like to see more, you can mail us at team@productround.com. In another report, the government said that they would honor full GST compensation owed to the states. This comes as a sign of relief to honor the federal structure of our country.

Here is a quote from Arthur Clarke to start your day,

The only way to discover the limits of the possible is to go beyond them into the impossible.

MIND MONK

How to Increase your Focus

If you can’t focus on one task for very long, don’t worry. That’s normal. Our brains have been trained by technology and society to switch tasks often.

The way to beat that is to set up a positive feedback cycle for focusing. Here’s how:

  1. Start small. You only need to focus for one minute at first. Clear everything away, pick your one important task, and just do it for one minute without switching. This is hard to do in the beginning but if you consciously focus on focusing, you can do it. It’s just a minute.
  2. Reward yourself. The reward for focusing for one minute can be one minute (or 30 seconds) of checking whatever you want. Email, Facebook, whatever. Or get up and take a one-minute walk. Stretch, drink some water, massage your neck, enjoy your small victory. Empires are created with small victories.
  3. Repeat. Keep doing one minute focus, one minute reward (or 1 minute to 30 seconds if you like) for about half an hour (15 of each). You’re done. Repeat that later in the day. Rejoice in how much work you got done! And notice how you’ve set up a positive feedback cycle for focusing.
  4. Increase in small steps. Tomorrow, make it two minutes on, one minute off. Repeat that for 30 minutes, do it later in the day too. Feel free to go wild and do three focus sessions in a day if you like, but it’s not necessary.
  5. Keep taking baby steps. I think you can see the pattern by now. Make it three minutes on, one minute off on the third day, then 4:1, then 5:1. When you get to 10 minutes, be crazy and take a 2 minute break. When you get to 20 minutes, take a 3 minute break. At 30 minutes of focus, you’ve earned a 5 minute break. And once you’re at 30 minutes, you can stay there. No need to become a monk.

MARKETS

Markets: The markets ended in green on Tuesday after 2 days of losses. Sectorally, action was seen in IT, metals, consumer durables, and pharma stocks while profit-taking was seen in realty, utilities, and oil & gas stocks. The performance of global markets combined with the development of the India-China tensions along the Line of Actual Control will continue to dictate the market trend. Among the top 3 Nifty gainers were Bharti Infratel, HDFC Life & Dr. Reddy, whereas the top 3 Nifty losers were M&M, UPL & Bajaj Finance.

TECHNOLOGY & INNOVATION

  • Samsung Electronics won a contract worth $6.6 billion to provide wireless communication solutions to Verizon for the next-gen 5-G network. Samsung’s global business prospects have improved with US sanctions on its bigger rival Huawei.

  • Softbank Group Corp closed down 7% as the conglomerates’ bets on the equity derivative market tied to listed technology companies did go well with the investors. Options of $4 billion generated an exposure of about $50 billion according to the Wall Street journal.

 WHAT ELSE IS COOKING

  • India successfully test-fires Hypersonic Technology Demonstrator Vehicle: India on Monday conducted a successful first test flight of the indigenously developed Hypersonic Technology Demonstrator Vehicle (HSDTV), joining an elite group US, Russia, and China possessing the technology. The HSDTV has a range of uses, including missiles of the future, and energy-efficient, low cost and reusable satellite-launch vehicles. The dual-use technology will have multiple civilian applications and it can be used for launching satellites.
  • India’s COVID numbers past those of Brazil; the country now in the second spot globally: India’s COVID numbers crossed those of Brazil (4,137,521 cases), with 90,802 COVID-19 new cases reported over the last 24 hours. It took India’s total tally to 4,204,613 on Monday. With this, India reached the second spot in the world in terms of coronavirus caseload. India is now only behind the US, which is currently the country’s worst hit by COVID-19 pandemic. India had been closing in on Brazil’s tally as it recorded the highest number of fresh cases for the past few days.
  • Etihad to provide COVID-19 insurance to passengers to boost travel confidence: Abu Dhabi’s Etihad Airways on Monday said it would cover medical and quarantine costs for passengers if they contract the new coronavirus after traveling on one of its flights. Medical costs of up to 150,000 euros ($177,000) and quarantine costs of up to 100 euro a day for 14 days will be covered by Etihad for its passengers who contract the disease within 31 days of first travel.

BUSINESS LOUNGE

The most popular product on the Planet 

This beverage was started as medicine and first sold in a pharmacy in Georgia, US by John Pemberton. It was believed that carbonated water is good for curing multiple problems like morphine addiction and nerve disorders. It was Pemberton’s bookkeeper who is credited with creating the name and the logo of what is known as Coca Cola today.

In 1889, American businessman Asan Candler bought the formula from Pemberton and laid the foundation of a global brand as we know today. “Coke for a nickel” was a concept carried on by Coca-Cola for around 70 years till the 1940s. This included the times of 2 World Wars and the Great Depression. The idea was to make Coke affordable to everyone. At the same time, the low prices helped in capturing an immense market.

In the 1960s, Coca-cola acquired The Minute Maid Corporation and diversified into Minute Maid, Sprite, Tab, and Fresca.

In 1982, Diet Coke was introduced as an extension to the Coke brand. This was an instant hit that reinforced the companies’ belief in experimentation. The biggest business blunder happened when in 1985, Coke changed its formula. This blunder turned out to be a great marketing tool as people started stocking Coke. Such was people’s association with the brand by that time.

 Today, Coca Cola is a total beverage company and is into all sorts of beverages having released around 600 new flavors globally in 2015 alone. In 2007, Coca-Cola North America launched its Venturing and Emerging Brands(VEB) unit to seek out and identify the next generation of billion-dollar brands that the company can add to its portfolio. With innovation and originality at its helm, Coca Cola is the undisputed champion in a low barriers to entry market.

 TMT VARSITY

Big Data Analytics

Final Products made through Big Data analytics

  1. Recommender System: Recommending choices for the users. E.g. in Amazon Music, music is suggested to the users on basis of the data available of our music preferences.
  2. Machine Learning Implementation: This could be a classification, regression or segmentation model.
  3. Dashboard: Visualization of the data through a graphical model.
  4. Ad-hoc analysis: Solving business problems and hypothesis.

Problem definition: This involves defining the problem statement that the data would solve. Most big data problems can be categorized in the following way:

  1. Supervised classification
  2. Supervised Regression
  3. Unsupervised learning
  4. Learning to rank 

Machine Learning is used for big data analytics and can be primarily of the following 2 types:

  1. Supervised Learning: Here we are provided with the input data X and are interested in predicting a response Y.
  2. Unsupervised Learning: Here we are interested in segmentation but our dataset doesn’t have a class to learn from.

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