Friday, 7th August ’20
Good Morning, welcome to TMT Friday, as we end this week on a high note. We urge you to explore some new hobby this weekend like professional photography, astronomy, nature walks, or anything that excites you this weekend.
We also want to draw your attention to Wikipedia asking for donations. Wikipedia has been a constant knowledge resource for all of us for the last 20 years. To keep up with its mission of keeping content free and available, Wikipedia was never monetized (despite having millions of active users a day). Today, to keep up with their mission, they seek out help. We have done our part and urge you to do the same.Also, it is the birthday of Jimmy Wales today, the founder of Wikipedia. We start the day with some words of inspiration from Jimmy:
The goal is to give a free encyclopedia to every person in the world, in their own language. Not just in the “free beer” kind of way, but also in the free speech kind of way.
MARKETS
Markets: The Monetary Policy announced by RBI boosted sentiments leading to a gain in both Nifty and Sensex indices. Measures for one time restricting were announced to support NBFCs and Housing Finance Companies. Also, no extension to the moratorium period was announced. Now investors wait for the US stimulus package as that would bring a great lift to the market sentiments. Experts believe that the positive market sentiments would continue in the short term.
TECHNOLOGY & INNOVATION
- RBI has announced measures to boost digital payments including a pilot for offline-based payments, which wouldn’t require Internet connectivity. They could employ an NFC based contactless payment service on mobile phones or a fund transfer provision through a wallet linked to a debit card without a smartphone connection.
- Amazon.com Inc CEO Jeff Bezos sold shares worth $3.1 billion in the e-commerce company according to regulatory filings. Amazon shares have surged more than 73% this year. Bezos had planned to sell stock worth about $1 billion each year to fund his rocket company, Blue Origin.
- YouTube has banned 2,596 Chinese accounts it said were engaging in “coordinated influence operations” on political issues. These channels uploaded spammy, non-political content, but a small subset posted political content primarily in Chinese to further the CCP propaganda.
WHAT ELSE IS COOKING
- RBI Monetary Policy Announcement: RBI Governor Shaktikanta Das has announced that the repo rate will remain unchanged. The MPC will remain watchful with respect to inflation dynamics to further use space available on the monetary side when appropriate. Along with additional liquidity of Rs 10,000 crore at repo rate to NABARD and NHB, RBI also allowed stressed MSME borrowers to restructure debt if their loans were classified as ‘standard’ as on 1 March 2020. Permissible loan to value ratio (LTV) has been increased for loans sanctioned against pledge of gold ornaments and jewelry for non-agricultural purposes from 75 percent to 90 percent till 31 March 2021.
- Railways to start Kisan Rail services: The railways will begin its Kisan Rail services to transport perishables through the public-private-partnership (PPP) model for a cold supply chain from August 7. The first such train, carrying vegetables and fruits, would run between Deolali in Maharashtra and Danapur in Bihar. Aggressive marketing is being done with local farmers, loaders, APMC, and individuals for the use of Kisan Rail.
- SpiceJet gives the option to book two seats or an entire row for a single passenger: Spicejet has announced Spicejet Extra Seats, allowing every single passenger an option to book two seats or even a full row to make his/her air travel safer and more comfortable. SpiceJet Extra Seats is available across the airline’s domestic network and passengers opting for it will be automatically entitled to a host of complimentary services such as priority check-in, preferred boarding, and bag out service.
IN-DEPTH ANALYSIS
Viral Marketing: Components, Mediums and Advantages
Components of making viral content: According to Kaplan, giving the right message to the right messengers in the right environment is essential for viral marketing.
- Messenger: They are required for the message to spread quickly. It is further classified into
- Marketing mavens: These are the ones in the pulse of things. They usually receive the message first and spread it further
- Social hubs: They are people with hundreds of connections. They serve to enable transmission of the message further into different sub-cultures.
- Salespeople: They amplify the message they receive from the marketing mavens before spreading it further.
- Message: The message delivered should be both memorable and interesting. Further, it should follow the STEPPS methodology. Only then it becomes a “must-see”.
- Environment: The timing and the launch of the marketing event must be the right to be successful.
Mediums that viral marketing utilizes
- Influencer marketing
- Customer participation
- Search Engine Optimization
- Social Media Optimization
- Web Search Engines and Blogs
- Target marketing web services
Advantages of Viral marketing
- Low cost: The cost of viral marketing is much lesser as compared to traditional marketing campaigns.
- Not invasive: Here, the user chooses to view and share, unlike where an advertisement is forced on the user.
- Helps in quick brand recognition: The speed and acceptance is much quicker in the case of viral marketing tools. The onus of sustainability lies with the product and the corporation.
4. Potential to reach out to a large audience: A smaller company or private individual can go viral and reach an international audience in a short amount of time.
Check out some interesting examples of Viral Marketing through the video below.
MANAGERS’ CORNER – Supply Chain and Ops
Overall equipment effectiveness – A Goal for Total Productive Maintenance
What is OEE?
OEE (Overall Equipment Effectiveness) is the gold standard for measuring manufacturing productivity. Simply put – it identifies the percentage of manufacturing time that is truly productive. An OEE score of 100% means you are manufacturing only Good Parts, as fast as possible, with no Stop Time. In the language of OEE that means 100% Quality (only Good Parts), 100% Performance (as fast as possible), and 100% Availability (no Stop Time).
How is OEE Calculated?
The simplest way to calculate OEE is as the ratio of Fully Productive Time to Planned Production Time. Fully Productive Time is just another way of saying manufacturing only Good Parts as fast as possible (Ideal Cycle Time) with no Stop Time. Hence the calculation is OEE = (Good Count × Ideal Cycle Time) / Planned Production Time.
What are the benefits of OEE Calculation?
OEE scores provide a very valuable insight – an accurate picture of how effectively your manufacturing process is running. It makes it easy to track improvements in that process over time.
THE MILLIONAIRE MINDSET
Person of the day – Adar Poonawalla – India’s COVID vaccine Man
The 39-year-old CEO of Serum Institute of India, Mr. Poonawalla has recently become the most sought after name, as his firm, the world’s largest vaccine manufacturer, has in an audacious gamble decided to make hundreds of millions of COVID-19 vaccine doses even before it is tested for efficacy and safety. Son of India’s Vaccine King, Cyrus Poonawalla, Adar sits atop this mount of risk, with a firm belief in his company’s resolve to remedy this health crisis, India and the world are grappling with. So, by the end of this year, every Indian is hopeful of Adar’s SII giving us our normal lives back. But before that, TMT would like to give you a peek into this man who is clearly steering the corona vaccine wheel in India.
University of Westminster alumnus, Adar is hailed for drafting international strategies of SII into 35 countries and getting new products licensed and pre-qualified by the WHO. It’s Adar’s global outlook that led SII to export its products to 104 countries by 2015. In 2012, he played a major role in the acquisition of Bilthoven Biologicals, a Netherlands-based government vaccine manufacturing company. He is also associated as a board member of the Global Vaccine Alliance. He is even famous for his philanthropy and patronage of arts. As a young man who is adding feathers to his hat, he will be a distinct name in the class of aspirational Indian youths who are acting to make this world a better place to live in.
Written by Kumar Sourav Mohanty, Akansh Bhatt, and Shashank Dobhal
Become Smarter in Just 5 minutes
Get a daily mail that makes reading the news enjoyable. Stay informed and entertained for free. (After Sign Up, you’ll receive a welcome mail within 5 minutes. If you don’t get it, check your promotions tab and move it to primary.)
FOLLOW US HERE