Monday, 31st August ’20


The Morning Tea- PR

Good Morning, we hope you had a great and productive weekend and wish the force is with you as we commence a wonderful new week. On Sunday, the prolific investor Warren Buffett celebrated his 90th birthday and there is lots of love and admiration coming for the man who taught an entire generation to invest. We lost Chadwick Boseman to cancer, and Black Panther would continue to remain in our hearts as an inspiring and humble actor and human being. We hope that our readers see the light at the end of the tunnel and continue to hustle, grind, and stay at the best of their game, both personally and professionally.

Here are some words of infinite wisdom from Warren Buffett to start our day,

Someone’s sitting in the shade today because someone planted a tree a long time ago.

MIND MONK

Strategies to develop self-control

Self-control is essential to resist any downgrading habits and enhancing the activities that we wish to amplify. It is a key component of our emotional intelligence and helps in regulating our behavior to achieve our goals. Despite these key aspects, self-control continues to be one of the most ignored traits.

Today, on TMT Monday, we present you with 6 strategies to develop self-control.

  1. Meditation: Meditating not only calms our mind but also brings it under greater control
  2. Eating: keeping a healthy diet and blood sugar levels help to regulate self-control
  3. Exercise: Exercising releases a neurotransmitter called GABA that helps us control the brain impulses
  4. Sleep: Our brain cells’ ability to absorb glucose decreases as we get tired.
  5. Ride the Wave: Whenever desire takes over, it is good to be self-aware, and waiting out the wave is a great way to enhance self-control.
  6. Forgive yourself and gratitude: Focus on what you need to improve and pardon the times when you were unable to exercise self-control in the past.

MARKETS

Markets: Reliance Retail buys Future Group’s retail business for Rs 24713 crore. The market closed at more than six-month high on August 28, the first day of September series, as bulls remained in a strong position, backed by banking & financials and liquidity boost.  S&P 500 closed up 0.67% for its seventh straight positive day. European stocks closed lower on Friday due to the US Federal Reserve announcements and the news of Japan’s Prime Minister Shinzo Abe resigning due to ill health.

TECHNOLOGY & INNOVATION

  • Musk demonstrated his brain implant – AI brainchild, Neuralink, saying he’s showcasing its capabilities for recruitment. The reason he wants to make it generally available is that some kind of neurological problem, including memory loss, anxiety, brain damage, depression will become common.
  • The Central Board of Direct Taxes (CBDT) asked banks to return to customers and merchants any fees levied for making UPI transactions in 2020, adding that such charges violate the law. Private banks recently began charging customers for UPI transactions beyond a prescribed limit.

 WHAT ELSE IS COOKING

  • Twitter announces the most liked tweet of all times now belongs to Chadwick Boseman: The tweet from actor Chadwick Boseman’s official Twitter handle which broke the news of his death is now the most-liked tweet of all time. The tweet shared a black and white image of the actor along with a statement confirming that the actor had lost a four year battle with colon cancer. Chadwick Boseman was 43 years old. The news of the actor’s death went viral and it garnered more than ”six million likes” on twitter at the time of publishing the article.

  • India, ASEAN trade ministers call for FTA review: Trade ministers of India and 10-member ASEAN countries have instructed their officials to start discussions for determining the scope of review of free trade agreement at the earliest with a view to make the pact more user-friendly, simple, and trade facilitative for businesses. The issue was discussed during the 17th ASEAN-India Economic Ministers Consultations meet held virtually on August 29, an official statement said on Sunday. Indian Trade Minister Piyush Goyal and Tran Tuan Anh, Minister of Industry and Trade of Vietnam, co-chaired the consultations.

  • Reliance Retail buys Future Group’s businesses for ₹24,713 crores: Mukesh Ambani’s Reliance Industries Ltd on Saturday announced the acquisition of businesses of Kishore Biyani’s Future Group for ₹24,713 crores to add to its fast-expanding retail business and bolster e-commerce to take on the competition from Jeff Bezos’ Amazon. Reliance Retail will now have access to close to 1,800 stores across Future Group’s Big Bazaar, FBB, Easyday, Central, Foodhall formats, which are spread in over 420 cities in India. The deal draws the battle lines between Ambani and Amazon, as well as Walmart.

BUSINESS LOUNGE

Professional Networking

 Reid Hoffman started LinkedIn shortly after selling Paypal to eBay in 2002. He invested his own seed money to start a network where all professionals could connect.

The predecessor to LinkedIn was another one of Hoffman’s venture Social net wherein individuals could find like-minded people with similar interests in their vicinity. However, it failed to take off. 

When LinkedIn started in 2003, in its first month of operation it got 4500 signups and only 20 sign-ups on a bad day. In 2004, LinkedIn took a major step forward when it added in the ability to upload your address book to invite your colleagues, introduced groups to start building communities, and even embraced a partnership with American Express to promote their offerings to its clients.

In 2005, LinkedIn got into business with paid subscriptions and the launch of jobs. It had about 4 million users by this time.

In 2006, LinkedIn became profitable. This was the year when they launched “People You May Know“ functionality. The following year Hoffman decided to focus on the bigger picture as Dan Nye stepped up to lead the company. 

The years to follow, LinkedIn continues to grow as a professional networking giant. LinkedIn has topped 315 million users globally which statistically is the majority of professionals.

 TMT VARSITY

SEO techniques (#1 of 3) 

Search Engine Optimizations helps in optimizing a website and web pages so that they become more search engine friendly and appear higher in the search results. SEO helps in increasing traffic to our websites/online products and this higher volume can lead to boosted sales and popularity. 

How the search engine works

  1. Crawling: Process of fetching all web pages related to a website, done by a crawler.
  2. Indexing: Process of creating indexes for all the web pages and retrieving them when required.
  3. Processing: On receiving a search request, the Search Engine looks up at the indexed pages for relevant results.
  4. Calculating Relevancy: This is done by algorithms that help determine relevancy.
  5. Retrieving results: This is nothing but displaying the results in the browser.

Search Engine Rank is determined where a particular website lands in the search results. For example, if my web page appears on top of google results, my SER is 1.

 SEO is classified into 2 categories

  1. White hat SEO: This ensures compliance with the search engine guidelines and does not involve deception. It ensures good quality and useful content for the users.
  2. Black hat SEO: Attempting ranking improvements based on deception and malicious intents. This usually involves redirecting a user to a different page than the page that was ranked higher in the search engine rankings.

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