Viral Marketing: Make it work for your startup and products
Viral marketing is a business strategy that uses existing social networks to promote a product through word of mouth or organic growth.
Making an Entrepreneur: A first principles approach
Another plucky youngster turned up at the gates of Silicon valley poking his nose into the businesses of well-entrenched incumbents, thinking from a first-principles approach.
Step 7 of the Design Thinking Process: Impact Delivery
Why is Impact Delivery used? Impact delivery ensures that we are fully prepared with the implementation plan, challenges, maintenance, and sustainability of our ecosystem. It is the 7th and final…
Making an Entrepreneur: At the crossroads of Humanities and Technology
Before I begin by telling stories about a famous entrepreneur, one that you would've heard on countless occasions by now, let us talk about films. "What," you might think, "has…
Time Value of Money – Rules of Time Travel
Time Value of Money describes that money in hand today is worth more than the same amount in the future due to its present earning potential. This concept becomes the building block for further advanced finance topics such as NPV and IRR.
Step 6 of the Design Thinking Process: Testing
Why is Testing Used? Testing helps us get a final view of the validated product. It is the 6th step of the Design Thinking Process. In this stage, we put…
Step 5 of the Design Thinking Process: Prototyping
Prototyping helps us in bringing the best solutions to life for the customers. It is about the target experience, not the target products.
OFFICE”SEERS”: Envisioning Healthy Office Workstyle- Part 1
This write-up is turnaround of how necessity of dealing with occupational health hazards, has geminated ideas to design office spaces using core ergonomics and civilizational ethics – but what evolves out next is even more fascinating.
Step 4 of the Design Thinking Process: Ideation
Ideation is a creative step where we generate as many ideas as possible and prioritize them. It is the fourth stage of the design thinking process.